At others, he's Lou Costello in Abbott and Costello Meet Frankenstein, a face-pulling goofball who does his best ahumina-humina-humina when confronted by the supernatural. At times, Cruise plays Indiana Jones by way of Brendan Fraser in the 1999 remake, a dashing rogue who gallops through the Middle East in search of buried treasure. There's no prevailing notion for how this monster-movie revival is going to work 85 years after Boris Karloff donned the rags, so the director, Alex Kurtzman, and a team of seasoned screenwriters have made an all-purpose entertainment, an action/adventure/horror/comedy that flails and thrashes and desperately cajoles.

To watch The Mummy is to witness all that boardroom calculation come to life.

Jekyll, the brand integration is already firmly on track. And with Russell Crowe making an appearance here as Dr. After taking a mulligan on Dracula Untold, a middling attempt to do gothic on a budget, the studio has now officially launched its 'Dark Universe' cycle with The Mummy, sparing no expense in casting Tom Cruise, the world's most bankable action star, in the lead role.

In search of an answer to the Marvel Cinematic Universe, that choo- choo-ing money train where all the cars are linked together, Universal Pictures has been trying to revive its classic monster movies from the '30s and '40s, in the hope that Dracula, Frankenstein, and The Wolf Man will do for it what Iron Man, Thor, and Captain America have done for Marvel.

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